#HVMOHacks
Art Direction, Brand Identity, Strategy, Program Direction
There was a time in my life when I was constantly in startup and tech community events that
I ended up co-organizing one . My excitement seeped through my day job, that I pitched the idea of organizing a hackathon within the Havas office, here in Manila. The team was open to it, and the bosses were supportive. And so it actually happened in 2015.
Visit event page
People would tell us that they were intimidated by the thought of coding, and this is why they never attemped to even try learning the basics. So we thought of making our brand identity only speak of tech and coding in content, but not in how the visuals looked.
This informed the approach we took: lots of hand lettering and raw sketches, complemented with a bright and fun color palette.
Some classes had a bit more fun than the others, i.e. Star Wars-inspired stickers!
We also sold shirts to raise funds for classes.