Notes
As some would say: Saying ‘yes’ to one thing means saying ‘no’ to something else. For projects, that would mean selecting something to launch, and scrapping the rest. However, this does not mean that the scrapped ones were bad. Lessons were learned in the process, and some rejects actually had good things to show for. Here are some of my favorites.
NYRA Studio
Directions pursued: Clean, Feminine, Playful, Geometric
FUME
Directions pursued: Clean, Feminine, Playful, Geometric