Mama Sita Foundation

Art Direction, Information Architecture, Site Design
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Web design work for a Philippine non-profit organization, focused on promoting local food culture and heritage. Visual elements from the brand’s existing marketing assets were handed over, including hand-drawn illustrations to be used, and other  images.

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The main challenge was to design the website without existing brand guidelines, but only a few watercolor illustrations and a logo to base decisions on.




The existing Mama Sita Foundation logo







The brief emphasized on the look being heavily inspired by blackboard texture and the rustic feel of a country home kitchen. To balance out the prominence of texture, a classic serif type was used for all interface copy.