Notes


As some would say: Saying ‘yes’ to one thing means saying ‘no’ to something else. For projects, that would mean selecting something to launch, and scrapping the rest. However, this does not mean that the scrapped ones were bad. Lessons were learned in the process, and some rejects actually had good things to show for. Here are some of my favorites.



NYRA Studio





Directions pursued: Clean, Feminine, Playful, Geometric







FUME





Directions pursued: Clean, Feminine, Playful, Geometric


The brief emphasized on the look being heavily inspired by blackboard texture and the rustic feel of a country home kitchen. To balance out the prominence of texture, a classic serif type was used for all interface copy.