Studio berGaia

Brand identity

Helped in setting up the visual identity of the new studio space in Jakarta, Indonesia; manifesting mostly in social media and environmental graphics. As a space mostly catering to lifestyle and fashion brands, the photo and video studio aims to deliver a feel of elegance and strong feminism, while embracing eco-friendly practices (hence the name bearing ‘Gaia’ ).

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Out of the use of the typeface Marcellus for the wordmark came a quick idea sketch using the lowercase letter g. And the flower-shutter icon was born!

Monograms were created to be used as branding markers, in place of the wordmark in other executions.

Photography by Adhytia Putra  / Jessica Triputri